Telstra MVNO customers are the most likely to recommend their telco

Customers on independent Telstra-powered providers like ALDI Mobile, Tangerine, Superloop, and Everyday Mobile are the most likely to recommend their telco to a friend, according to new research from Roy Morgan. 

This group of MVNOs - telcos on the Telstra network, but not owned by Telstra like Belong and Boost Mobile - scored the highest Net Promoter Score (NPS) in a survey of over 65,000 consumers. The independent group scored 43.4, compared to 38.1 on Belong, 19.9 on Boost, and 6.9 on Telstra itself. 

NPS is a measure of how likely a customer says they are to recommend a brand or product on a 0 to 10 scale. The score is made up of the percentage of "promoters" (nine or ten) subtracted by the percentage of "detractors" (between zero and six). 

While Telstra's NPS score was low compared to MNVOs on its network, it still fared better than Optus and Vodafone. Vodafone scored just one, while Optus was the only provider in the negatives, with minus five. 

Here are the full results: 

Roy Morgan CEO Michele Levine noted that MVNOs have increased their share of services in operating from 17% in March 2021 to 19% in March 2025 - an equivalent of 700,000 services.  

"The factors driving this increase are the ultra-competitive pricing offered by MVNOs which can offer lower prices for almost the same coverage levels as the major network brands," said Levine. 

"The customers choosing to switch to MVNOs are more likely to mention price-related reasons for switching to these brands than those sticking with the ‘big three’ – and this is clearly a key factor for many Australians during the cost-of-living crisis of the last few years."

Levine also pointed to the high NPS of MVNOs as being indicative of quality customer service. 

Compare popular SIM-only mobile plans from MVNOs - grouped by network - below:

• Telstra MVNO plans
• Optus MVNO plans
• Vodafone MVNO plans

#1	Boost Mobile	Boost Mobile $39 Prepaid 80GB data at download speeds up to 150Mbps Telstra 5G Network in selected areas with 5G devices Deal: Grab a $39 SIM for $12 – save $27. Hurry! Offer ends 30.11.26. Terms Apply $39.00 Per 28 Day Renewal Go to Site	$39.00 Per 28 Day Renewal	Go to Site
#2	Tangerine Telecom	Tangerine Telecom 15GB 5G Mobile SIM 15GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks Deal: Get 50% off plan fees for 3 months ($15/mth for 3 months, then $30/mth ongoing). Offer ends 28.02.27. T&Cs apply. $30.00/mth Min. cost $15 Go to Site	$30.00/mth Min. cost $15	Go to Site
#3	Exetel	Exetel Plus One eSIM Plan 130GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks $40.00 Per 30 Day Renewal Go to Site	$40.00 Per 30 Day Renewal	Go to Site
#4	Superloop	Superloop SuperSim Plus 5G Plan 130GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks Deal: Get 50% off 3 recharges when you bundle with Superloop internet plan. First activation by 31.12.26 and final recharge by 31.03.27 $50.00 Per 30 Day Renewal Go to Site	$50.00 Per 30 Day Renewal	Go to Site
#5	ALDI mobile	ALDI mobile $28 Mobile Plan 12GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks $28.00 Per 30 Day Renewal Link not supplied	$28.00 Per 30 Day Renewal	Link not supplied
#6	Belong	Belong 25GB Mobile Plan 50GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks Deal: Includes 25GB monthly bonus data for first 12 months when you activate your new service by 30.11.26. T&Cs apply. $34.00/mth Min. cost $34 Link not supplied	$34.00/mth Min. cost $34	Link not supplied
#7	More	More 15GB 5G Mobile SIM 15GB data at download speeds up to 150Mbps Uses Telstra Wholesale 4G/5G mobile networks Deal: Get $10/mth off new mobile plans for 36mths, then $4/mth ongoing when you sign up with a CommBank debit or credit card. Ends 31.3.27 $33.00/mth Min. cost $33 Link not supplied	$33.00/mth Min. cost $33	Link not supplied
#8	Everyday Mobile	Everyday Mobile Pre-paid Mobile $35 Recharge 100GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks Deal: Incl. double data for 6 mths (50GB + 50GB bonus) + 10% off an eligible Woolworths shop in store every month. $35.00 Per 30 Day Renewal Go to Site	$35.00 Per 30 Day Renewal	Go to Site

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#1	SpinTel Editor's Pick	SpinTel Editor's Pick $23 Mobile Plan 25GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT WhistleOut Special: Enjoy $11 off for the first 6 months for new customers - $12/mth for first 6 months, then $23/mth $12.00/mth Min. cost $12 Go to Site	$12.00/mth Min. cost $12	Go to Site
#2	Dodo Editor's Pick	Dodo Editor's Pick Medium Mobile Plan 40GB data at download speeds up to 150Mbps Optus 5G in selected areas (exc NT) with a 5G device Deal: 50% off! Get the Medium Mobile Plan for $15/mth for first 6 mths, then $30/mth. New and returning mobile customers only. Ends 08.12 $15.00/mth Min. cost $15 Go to Site	$15.00/mth Min. cost $15	Go to Site
#3	amaysim	amaysim UNLIMITED 200GB Long Expiry 220GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Get 220GB for $175 (includes $95 off + 20GB bonus data) on first renewal. Offer ends 30.11.26. New online services only. $175.00 Per 365 Day Renewal Go to Site	$175.00 Per 365 Day Renewal	Go to Site
#4	Coles Mobile	Coles Mobile Prepaid $240 for 365 Days 240GB data On the Optus 4G Plus Mobile Network Deal: Get 240GB for $179 (incl. $61 off + 30GB bonus data) for first 365 days. Ends 17.11.26. T&Cs apply. $179.00 Per 365 Day Renewal Link not supplied	$179.00 Per 365 Day Renewal	Link not supplied
#5	Yomojo	Yomojo Starter 29GB Plan 29GB data at download speeds up to 150Mbps On the Optus 4G Plus Mobile Network $24.90 Per 30 Day Renewal Link not supplied	$24.90 Per 30 Day Renewal	Link not supplied
#6	OnePass mobile	OnePass mobile 365 Day Plan - 280GB 280GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT $250.00 Per 365 Day Renewal Link not supplied	$250.00 Per 365 Day Renewal	Link not supplied
#7	Aussie Broadband	Aussie Broadband Saver 5G SIM Plan 20GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT $30.00/mth Min. cost $30 Link not supplied	$30.00/mth Min. cost $30	Link not supplied

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#1	felix mobile	felix mobile felix Unlimited Mobile Plan Unlimited data at download speeds up to 40Mbps On the Vodafone 5G/4G Mobile Network Deal: $20/mth for first 6 mths. Reverts to $40/month. Use promo code UNL40. Ends 30.11.26. T&Cs apply $20.00 Per 1 Month Renewal Go to Site	$20.00 Per 1 Month Renewal	Go to Site
#2	Kogan Mobile	Kogan Mobile Medium - 365 Day Flex Plan 200GB data On the Vodafone 4G Mobile Network Deal: Get 200GB data for only $190 on the Medium 365 Day Flex Plan. Offer ends 30.11.26 $190.00 Per 365 Day Renewal Go to Site	$190.00 Per 365 Day Renewal	Go to Site
#3	Lebara Mobile	Lebara Mobile $25 SIM Plan 25GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: Get the $25 SIM for $9 online until 03.12.26. T&Cs apply $25.00 Per 28 Day Renewal Link not supplied	$25.00 Per 28 Day Renewal	Link not supplied
#4	Lyca Mobile Editor's Pick	Lyca Mobile Editor's Pick Unlimited Plan S 50GB data at download speeds up to 100Mbps Vodafone 5G Network in selected areas with 5G devices Deal: $15 for first 6 renewals when you activate this plan. Offer ends 31.12.26. T&Cs apply $15.00 Per 28 Day Renewal Link not supplied	$15.00 Per 28 Day Renewal	Link not supplied
#5	TPG	TPG 30GB Small Plan 30GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: 50% off - $15/mth for first 6 months, then $30/mth ongoing. Available until withdrawn. T&Cs apply. $15.00 Per 1 Month Renewal Link not supplied	$15.00 Per 1 Month Renewal	Link not supplied
#6	iiNet	iiNet 30GB Small Plan 30GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: 50% off - $15/mth for first 6 months, then $30/mth ongoing. Available until withdrawn. T&Cs apply. $15.00 Per 1 Month Renewal Link not supplied	$15.00 Per 1 Month Renewal	Link not supplied

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Alex Choros

Managing Editor + Group Telco Editor | X | Instagram | Threads | LinkedIn

Alex Choros is the Managing Editor of WhistleOut Australia and an award-winning journalist. He's been writing about consumer technology for over a decade and is an expert on the Australian telco sector, to the point where he knows far too many phone and internet plans by heart. In addition to leading the WhistleOut editorial team, Alex is responsible for ruining the office Sonos with his troubled taste in music.

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